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Showing posts from October, 2020

Storyboard

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 First scene: In the first and opening scene, the location will be at home. The actor will desperately, in a rush be trying to find the leash to take the bunny out. The actor will be looking for the leash in basket full of toys and clothes. This will be filmed using a canted and at the same low angle shot.  Second: The bunny will be shown at first with an over the shoulder shot, to illustrate how he is waiting to be taken outside. The bunny will then be shown upfront. He will be desperate to go outside, to create a sense of annoyance as the owner can't hurry up because he cannot find the leash.  Third:  The Niteangel harness will be presented on the bunny. This will show how the bunny can wear the harness all day and no need to be looking for it everywhere since it has many benefits like how soft it is, how comfortable, etc. This will be filmed by using a close up shot towards the harness to show its many benefits.  Fourth: The location will change in this scene...

Planning blog

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  Props: Since I will be doing a harness commercial, the main prop will be the harness. Other props include toys (for the bunny).  Costumes : In the commercial, the pet which will be a bunny, along with the owner will be the subject. The person will be wearing normal, casual day time clothes. The actor will be wearing a casual short sleeve tee with some joggers and running shoes. Their hair tied up to make it look like the person is out on a walk.  Schedule: On 10/22/2020, research about harnesses, pet commercials, conventions and codes will be conducted. 10/2/2020, Props, schedule, location, backup plan and costumes will be established.  10/27/2020, the storyboard for the 30 second commercial will be created. 10/28/2020, the commercial will be filmed in the necessary takes. When the commercial is filmed, the filming blog will be completed and published.  10/29/2020, the commercial clip will be edited and any final touches will be done.  10/30/2020, editing...

Research: Commercial conventions and codes

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 As for my commercial, I will be advertising the NITEANGEL harness. In these commercials, the audience typically sees a person (usually the owner) and the pet for which they will be placing the harness on. Also, in some commercials, the disadvantages of other harnesses or leashes are shown and a deep persuading explanation of why the niteangel harness is the best.  The owner of the pet in these commercials wear normal casual clothes that they would wear con a regular day taking their pet out for a walk. The characters are mostly featured with clothes such as shorts, joggers, short sleeve tees, etc.  Props include the pets toys, the harness itself. In some cases, the pets food is also used as a prop.  The appearance is very casual looking with park type of clothes on (on the owner) and also the people in the commercial since the type of commercials are usually done at a park or in a nice neighborhood. They mostly look very calm and normal mostly looking as if they're ...