Editing blog
I shot my commercial in about 5 different takes. Each for its specific scene. I got all the clips ready and imported it into the program I was using which was adobe premiere. They were imported in the order that the commercial was going to go. The timing had to be set right since the clips were very short and only lasted a few seconds, 5 seconds the most. I made some clips longer than other due to how long they already lasted so it could all come together nicely. I also made some cuts to some scenes that needed to be cut or that I filmed badly, like some parts that I shouldn't have. I changed some clips to last about 4 more seconds. I then changed the color of the first two scenes/clips to black and white. Then I introduced my product into the video by placing the harness into the bunny. My commercial required a voiceover so I also recorded myself doing the voice over. Then I exported the audio into the editing area for each clip. For example, the part where the bunny is on the door, I said something like "the bunny is desperate to go outside." At first, the audio lasted way too long and did not match with the clips. I had to adjust the audio to the clips and speed them up a little bit. That was somewhat difficult because at first it it went too fast but I finally adjusted it. For which had to remake the audio recording and cut out some things I said because it extended too much. At the end, I added a happy music to the entire commercial. The reason for upbeat casual music was to bring out the positivity and happiness of the commercial.
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