Research Blog: Music Video Conventions

 Pop music video are typically the most viewed videos on the internet. Even though most have the same storyline and standards they are adored. That is because the conventions followed in that story line usually can be interpreted by most audience and does so in an appealing way. The typical lighting of a pop video is very bright and clear so that the audience can see the details of everything. It is usually edited with the use of tints and filters with warm colors.The main subjects of the video are usually photoshops so the their flaws are not prevalent and they look attractive throughout the video. The camera tends to use a lot of close ups of the main characters faces. These angles are so the audience can see the emotions portrayed in the video. ON the same token these angles help make the video more dramatic and make the plot clear. The plot may be clouded because of the use of dancing and parting scenes in most pop videos. Thought the video the scenes may tell a story or show a performance. The performance videos usually show the artist(singer of the song) from different angles  in different sceneries and combine the scenes. The story videos usually focus on the artist as the main character. They may act in a cute, cool or sexual way to appeal to the audience so their perspective is the most seen in the video.  They will also wear very trendy or socially loved clothing styles.In many videos, the appeal is more of the focus than the showing of the story line. There are two types of narratives:linear and fragmented. A linear narrative follows the standard story line of: beginning, middle and end.A fragmented narrative is one that does this, however, through the depiction of lyrics. The narrative of these videos are typically relationships and breakups.

My group and I will follow a few of the video standards. One of us tend to have a darker aesthetic and demeanor so the pop song will be hard for me to adjust to; They will nevertheless. Jayda will need to change her clothing style and make up to the lighter and trendy type. Two of the group members have this style and are conventionally pretty so they fit the standard of the video. We will not have any dancing or party scenes because it is only three of us and one extra doing the acting. We will use Jayda’s iPhone X camera so that the scenes are clear and visually soothing. Close-ups may not be used because some of us  may be uncomfortable with them. We will uses common colors so that it will be aesthetically pleasing to the audience We will have performance scenes because those are some of our favorite scenes in the original video. So, it will be a mixture of the